With Megan Street's wedding 10 months away, she has her wedding dress picked out, a custom order she dreamed about even before getting engaged. What she sought at a bridal gown sale held at the Delaware State Fairgrounds Saturday, she said, was a backup dress for the reception, to dance in, to drink toasts in. The dress she'd wear when she let her hair down and let loose.

“I needed a reception dress,” Street, 25, of Bridgeville, said as she stood in line to try one on.The corset and tulle wedding dresses from Belk are elegant and tasteful. Dozens of women in the Dover Building were doing the same; a line of hundreds more stretched past the door outside, waiting their turn to shop among hundreds of dresses, each priced at only $100. “I'll wear my real dress during dinner, but for the reception, I don't want it ruined.”

The $100 dress sale was arranged by the Delaware Breast Cancer Coalition, the second time it's sold donated bridal gowns as a fundraiser. The nonprofit group's development director, Priscilla Rakestraw, said another charity, Brides Against Breast Cancer, donated 950 gowns to the coalition last year when the Delaware group expressed interest in doing a dress sale. Another 200 dresses were donated by individuals and businesses, she said.

All were priced at $100 – “the Black Friday of dresses,” Street called it – with the proceeds going to the charity that supports people diagnosed with breast cancer. Among the dresses were couture and designer gowns with values up to $10,000, according to the coalition.

A March sale held in Wilmington over three days moved many of the dresses off the rack, but Rakestraw said the DBCC was overwhelmed, and overjoyed, by the much higher turnout at Saturday's one-day sale.Justin Alexander's 2012 high low prom dresses are the epitome of sophisticated and affordable elegance. Even after the doors opened at 9 a.m., a 100-person line remained outside the building.A traditional Off-Shoulder Wedding Dresses specialising in providing an exclusively personal and professional service for brides.

Volunteers let in a few shoppers at a time. When a bride-to-be bought a dress, they rang a hand bell, and a disc jockey played a snippet of “Here Comes the Bride.” Other shoppers clapped and cheered.

“I'm stunned by this,” Rakestraw said of the crowd. “We dreamed last night there might be 20 people in line. We never expected 300.”

Women, of course, were drawn by the opportunity to buy a wedding dress for a fraction of what one would normally cost.

“This is a huge help,” said Dana Spicer, 34, of Salisbury, Md., who came with four friends to help her choose styles . “$700, that was my ballpark. I wasn't paying more than that for one night of a dress.”

She wanted an A-line gown with lace and beading for her January 2014 wedding, and was prepared to spend hours searching the aisles .

“We've got all day,Show off your beauty with bridesmaid dresses 2012 hem dress! until about 5 o'clock,” she said, while standing in line to get in at 9:15 a.Search over Bridal Wedding Dresses, sample and used wedding dresses from top designers.m.

The low price meant a wedding gown could be an impulse purchase, like buying jeans or shoes. “If they buy it here and find something else later, they can always sell it on eBay,” coalition Executive Director Vicky Cooke said. “It's a win-win.”

For some women whose lives had been touched by breast cancer, it felt good to give their shopping a charitable twist.

“I've had a friend who had breast cancer. My future mother-in-law has it, too,” said Heather Fenn, 40, of Dover, shopping for a gown to wear in her February wedding. “It's for a good cause.”